Your phone line. Handled.
Sophie is ServeMate's AI voice ordering assistant — built exclusively for UK takeaways. She answers every call, takes every order, reads it back to confirm, and sends it straight to your kitchen. 24/7. No staff needed.
What is an AI phone assistant?
It's a real-sounding voice that answers your shop's phone for you. Sophie picks up every call, takes the order exactly like a member of staff would, reads it back to check it's right, and sends it straight to your till — so no call goes unanswered and no order gets missed, even when you're slammed.
Never miss an order again.
At peak times, your staff are busy frying, packing, and serving. The phone is the first thing to be ignored. With Sophie, every call is answered on the first ring.
- Answers 24/7 with zero delay
- Takes complex orders and confirms details
- Reads back the order to ensure accuracy
- Sends orders directly to your POS and kitchen
- Ready to go in minutes — no lengthy setup or training required
- Never calls in sick and never sounds tired
The most advanced AI phone agent for takeaways. Full stop.
Sophie replies in under a second, sounds genuinely human, and handles the messy real-world calls that break other systems — thick accents, Domino's-level deals, people changing their mind halfway through. She does more than any other voice ordering system out there, including the one thing none of them can: a live Order-Status Checker that tells customers exactly where their order is, in real time. We've tested every system on the market — nothing else comes close. And she's already live, taking real orders for Domino's franchise stores.
Everything Sophie Can Do
A fully integrated AI that connects directly to your POS, loyalty system, and kitchen.
24/7 Order Taking
Takes phone orders around the clock, no matter how complex. Never tired, never distracted, never off sick.
Remembers Every Customer
Knows their name, their usual order, their delivery address and any allergens they have on file. Returning customers feel looked after instantly.
Loyalty Integration
Tells customers their current points balance during the call and lets them redeem loyalty rewards directly through Sophie.
Real-Time Order Status Updates
Around 70% of calls to a busy takeaway are 'where is my order?'. Sophie checks the ServeMate platform in real time and gives accurate updates and rough delivery timelines based on live data — not guesswork.
Pre-Ordering
Accepts orders in advance so shops can plan ahead and customers can schedule their meal.
Capacity Management
Sophie knows when the shop is under pressure. She can limit how many orders she accepts during peak times and politely lets customers know the shop is busier than usual — protecting kitchen quality without the owner having to think about it.
15 Different Voices
8 female voices and 7 male voices with different accents, so every shop can choose a Sophie that feels right for their brand and their customers.
Natural Upsells & Cross-Sells
Suggests relevant extras and upgrades based on real data from the ServeMate platform — not random suggestions, genuinely intelligent recommendations that increase average order value.
FAQ Handling
Answers any frequently asked questions the owner sets up in the portal — opening times, parking, allergen information, delivery areas, anything.
Deals & Promotions
Explains and processes even the most complex deals and promotions. Think Domino's-level deal complexity — Sophie handles it perfectly every time.
Custom Greetings
Different greetings for different customer types. Regular customers, VIP customers, and customers who haven't ordered in a while all get a tailored experience automatically.
Card Payments via Stripe or Dojo
After the order is confirmed Sophie sends a secure payment link by text. The order only comes through to the shop once payment is confirmed — zero risk of unpaid orders.
Call Transfer
If a customer needs to speak to a human Sophie transfers the call to the shop seamlessly.
Simple monthly plans.
Pick a plan that fits your call volume. Most takeaways fit comfortably in Standard.
Starter
400 call minutes a month
- AI voice ordering
- Smart call transfer to your team
- Menu & FAQ answering
- 15p per minute after your allowance
Standard
800 call minutes a month
- Everything in Starter
- Loyalty & deals over the phone
- Collection & delivery handling
- Nightly call quality reports
- 15p per minute after your allowance
Pro
1,500 call minutes a month
- Everything in Standard
- Priority support
- Best value for busy, high-volume shops
- 15p per minute after your allowance
Live Order-Status Checks
Let Sophie tell your customers exactly where their order is — and when it'll be ready.
When a customer rings to ask "where's my order?", Sophie checks in real time and answers professionally — confirming the order status and giving a reliable estimated time. No more staff stopping mid-rush to chase order updates.
Call minutes reset each month. If you go over, Sophie keeps taking orders — extra minutes are just 15p each. Prices exclude VAT. Sophie is an add-on to the ServeMate platform (£67/month). The Live Order-Status Checks add-on is £97/month on top of any Sophie plan and requires full ServeMate platform integration.