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    AS SEEN ON BBC NEWS · CEO TIMES · TRUSTED BY DOMINO'S

    Everything your takeaway needs.
    Finally, in one place.

    The only platform built exclusively for UK takeaways. Every tool you need, finally under one roof.

    No setup fee No contract Live in 24 hours
    ServeMate UI Preview
    ServeMate Interface

    Trusted by independent takeaways and major franchises across the UK

    Domino's Pizza
    100+ independent UK takeaways
    500,000+ Sophie orders taken
    5/5 Rated by owners
    £0 Setup fee

    Sound familiar?

    Most takeaway owners are running their business across 5 different apps, a WhatsApp group, and a prayer.

    Missed calls at peak time

    Your fryer's full, phone's ringing, staff are swamped. Orders walk.

    Staff chaos every week

    Last-minute no-shows, unreliable hours, and a rota built on WhatsApp. It falls apart every Friday.

    Too many systems, none of them talking

    POS from one company. Website from another. Rotas on WhatsApp. Orders on a tablet. It's exhausting — and it's costing you money.

    One app. Everything included.

    Every tool a modern UK takeaway needs — built in, connected, ready to go. No extras. No integrations. No monthly surprises.

    POS System

    Orders, payments and kitchen printing, perfectly synced.

    Customer Website

    Your own branded site, included free.

    Online Ordering

    Direct orders. No commission. No middleman.

    TV Menus

    Digital menu boards, updated instantly from your phone.

    AI Voice Orders

    Sophie answers every call and takes every order. 24/7.

    WhatsApp Ordering

    Let customers order straight from WhatsApp.

    Staff Rota

    Smart scheduling, clock-in/out and cover requests built in.

    Kitchen Display

    Orders straight to the kitchen screen. No paper, no shouting.

    Self-Service Kiosk

    Let customers order themselves. Faster service, bigger baskets.

    Driver Tracking

    Live delivery tracking for you and your customers.

    Loyalty Programme

    Reward repeat customers automatically.

    AI Manager

    Your AI business brain. Insights, content and decisions — on demand.

    Health & Safety

    Digital checklists and compliance, handled.

    Reports & Analytics

    Know your best sellers, peak hours and real profit at a glance.

    Marketing Tools

    Email campaigns, promos and automations — when you want them.

    📺 As seen on BBC News
    We was on BBC News 🥳 - YouTube
    Brad-lee Navruz12 subscribers
    Meet Sophie

    Your phone line.
    Handled.

    Sophie made it onto BBC News — because AI phone ordering for takeaways is genuinely big news. She answers every call, takes every order, reads it back, and sends it straight to the kitchen. 24/7. No missed calls. No staff needed. From 12p a minute.

    Domino's Pizza Logo
    AI that's good enough for Domino's

    When Domino's needed AI that actually worked, they chose Sophie.

    Domino's franchise stores across the UK use ServeMate's AI Voice ordering and AI Shift Assistant. The same AI is available to every independent takeaway — from 12p a minute, no contract.

    500,000+
    Orders taken by Sophie
    24/7
    Always answering, never off sick

    What owners are saying

    "Sophie saved our Saturday night when our online ordering went down. We was able to keep takin orders and save them all ordering on Just Eat."

    Ahmed

    Kebab Shop, Bristol

    "Got rid of EPOS, ONLINE and lot of other tools to take our monthly outgoing on tech from £250 a month to only £50 a month! For the same tools but better."

    Sarah

    Chinese Shop, Manchester

    "The data & inisghts I get sent as a message after every shift is something you can only dream of. The platform is like having an assistant manager that is always there no matter what!"

    David

    Fish & Chip Shop, London

    One plan. Everything included.

    Less than a takeaway meal a day.

    EPOS Now + rota app + marketing = £280+/month

    £67/ month
    • Full POS & ordering system
    • Customer website & online ordering
    • Kitchen display & self-service kiosk
    • Sophie AI Voice — from 12p/min
    • Staff rota & clock-in (RotaMate included free)
    • Driver tracking & WhatsApp ordering
    • TV menus & loyalty programme
    • Health & Safety compliance tools
    • AI Manager & Shift Assistant
    • Marketing tools & automations
    • No setup fee · No contract · Cancel any time

    Frequently asked questions

    Built behind the counter

    I built ServeMate in my own chip shop.

    I'm Brad-Lee — takeaway owner, founder of ServeMate, and someone who knows exactly what Friday night chaos feels like.

    I didn't build this in an office. I built it on my laptop, on the counter, between orders. When it got busy — laptop away, back to frying. When it went quiet — back to building.

    Every feature in ServeMate exists because I needed it myself. A takeaway system built by a takeaway owner, for takeaway owners.

    "We don't just sell software — we keep improving it until it feels like it was made for your shop."

    Brad-Lee, Founder of ServeMate

    Brad-Lee, Founder of ServeMate