If you don’t know me, I’m Brad-Lee, founder of ServeMate.
Before building tech, I was behind the fryer, running a Fish & Chip shop in Gloucestershire with my dad.

ServeMate didn’t start as a business idea. It started as a problem we lived with every day.

Our phone never stopped ringing, staff were stretched, orders were missed, and customers got frustrated. So we built a Voice AI to answer the phone properly. That technology now powers major brands, including Domino’s.

But once the phone problem was solved, something became obvious: the real issue wasn’t the phone — it was the system behind everything.

Tablets, aggregators, EPOS add-ons, loyalty apps — none of it was designed to work together. So we built what didn’t exist: a full operating system for takeaways.

Then we tested it the only way that mattered.

We ripped out our old systems and installed ServeMate in my own shop.

For years, the hospitality industry thought Starbucks had the perfect model. Then came Luckin Coffee. In just a few years, they overtook Starbucks in China. How? They didn't sell better coffee. They built a Gamified App that made ordering addictive. Meanwhile, major UK franchises are panicking. They are bleeding customers to Just Eat because their own apps are boring. Here is how ServeMate lets you use the "Luckin Strategy" to beat the aggregators at their own game.

The hospitality technology market is crowded. You have aggregators demanding 35% commission, legacy EPoS companies trying to patch on modern features, and generic AI startups that don't understand how a kitchen works. In this noise, ServeMate has quietly become the secret weapon for the UK's most profitable takeaways. Here is the technical and financial breakdown of why our platform outperforms the competition.

Running a takeaway in 2025/ 2026 is exhausting. You have one company for your EPoS, another for your website, a third for loyalty, and you're still paying massive commissions to delivery apps. It’s expensive, complicated, and broken. ServeMate fixes this by bringing every tool you need—from AI phone answering to TV menus—under one roof, for one low price. Here is the complete guide to the only platform you will ever need.