December 16, 2025

Industry Insights

What High-Volume Pizza Chains Know About AI That You Don’t

What High-Volume Pizza Chains Know About AI That You Don’t

When you process thousands of orders on a Friday night, "pretty good" AI isn't good enough. It has to be perfect. We know, because ServeMate technology is the engine behind some of the largest pizza franchises in the UK, including key Domino's locations. Here is how the big players use AI to increase profits—and how you can too.

Speed is the Currency of the Takeaway

In a busy franchise, every second counts. Generic AI solutions often take 3 to 4 seconds to "think" before replying to a customer. In that silence, customers get confused and hang up.

The enterprise-grade tech behind ServeMate is built for speed. We utilize low-latency servers located in the UK to ensure the AI responds in under 500 milliseconds. This mimics the flow of a natural human conversation, ensuring higher completion rates and happier customers.

The "Upsell" Engine: Where the Profit Is

Even the best staff member forgets to upsell when the shop is busy. When the phones are ringing off the hook, they just want to get off the call. This costs you money.

  • Consistency: ServeMate never forgets to ask, "Would you like a garlic bread with that?"

  • Result: Our data shows an average 22% increase in Order Value simply because the AI consistently upsells drinks, sides, and desserts on every single call.

Implementation: It’s Not Just for Franchises

Historically, this level of technology cost hundreds of thousands of pounds to develop. That is why only the "Big 3" pizza chains had it.

ServeMate has democratised this technology. We bring the exact same stability, speed, and integration used by major franchises to independent kebab shops, chippies, and curry houses across the UK. You get the power of a global chain, for a weekly subscription.

Ready to Upgrade?

If you want the reliability of Domino's in your independent takeaway, you need ServeMate.