Not the edible kind — just the ones that help us understand how you use our site and improve your experience.
SwiftOrder charges £50 a month just for online ordering. ServeMate gives you an entire operating system for less.
| Feature | ServeMate | SwiftOrder |
|---|---|---|
| POS System | ||
| Online Ordering | (0% commission, fully branded) | (generic template) |
| Branded Website | (unique to your shop) | |
| Kitchen Display | (limited to online orders only, no POS integration) | |
| Kiosk System | (Classic & IOC) | (extra cost) |
| Loyalty Manager | ||
| Marketing Automation | ||
| Staff Scheduling / Rota | ||
| Driver Tracking | ||
| Inventory & Profit Calculator | ||
| Health & Safety Module | ||
| TV Menus | ||
| Aggregator Integration | ||
| AI Manager | ||
| Shift Assistant AI | ||
| AI Phone Ordering | (12p/min PAYG) | |
| WhatsApp AI Ordering Bot | (usage-based) | |
| SMS Pricing | (3.5p per SMS) |
What you actually get for your monthly subscription.
Base price for online ordering only
SwiftOrder suits a chippy that purely wants a basic online ordering page and nothing else, and has no plans to grow their operation digitally. If you are comfortable managing operations manually and just need a simple ordering link, it does that job.
ServeMate is built for serious UK takeaways and fish and chip shops that want to run their entire operation from one system. You get a fully unique, branded website and online ordering system that alone matches what SwiftOrder offers — plus a full POS, KDS, staff rota, loyalty, and AI tools, all for less than SwiftOrder charges for its base package.