I’ve been running tests with ServeMate in my own family-run chip shop to make sure this actually works where it matters — during busy service, with real customers and real pressure.

Over the past few weeks, our AI phone assistant “Sophie” has been answering calls, taking full orders, and helping customers — all while our staff focused on frying and serving. I personally listened to every single call and followed up with each customer to get honest feedback.

Let me be clear — I know how rubbish most automated phone systems are. You call your bank, your broadband provider, or your mobile company and get stuck in a loop talking to a robot that doesn’t understand a word you're saying. This is nothing like that.

Sophie is trained specifically for Fish & Chip shops. She understands real orders, real accents, and real customer behaviour. She asks the right follow-up questions — like salt and vinegar, sauces, collection times — and then sends everything to us clearly and instantly.

Customers were genuinely impressed. They said she sounded professional, friendly, and surprisingly natural. One person even said,

“She’s clearer than the person who normally answers!”

For me, this test wasn’t just about proving the tech works — it was about seeing if this could actually help real shop owners. And the answer is 100% yes.

— Brad-lee Navruz

Creator of ServeMate & Current Chip Shop Manager